Hey, I’m Caitlyn.

Goal-oriented UX and marketing professional with experience leading small to medium sized design and development teams. I have been embedded on agile product and technology teams while working alongside business leaders to solve complex customer experiences for 8 years. My career has largely been in the healthcare and education industries, but I’ve recently had a focus in the gaming industry.

Recommendations

  • "I had the pleasure to work closely together with Caitlyn on one of our game projects. … Specifically her diligent research and guidance through visual complexity has to be highlighted in this role. Caitlyn clearly knows her craft and is able to iterate through the work precisely and with ease.

    As part of that, Caitlyn has from the start onwards been a great contribution to the team, constantly and independently connecting with all its members. I was always very happy about her self-driven collaboration with all disciplines and the interconnected solutions that came from this. It is really a pleasure to work with Caitlyn as part of any creative team."

    Maximilian Kiese, Lead Game Designer
    Max managed Caitlyn directly at KING Art Games

    View Full Recommendation on LinkedIn

  • "Caitlyn is one of the most incredible, humble, intelligent, and talented executives I have ever had the honor of working with. Not only does she have an incredible ability to solve complex problems, but somehow, she is able to tackle the largest of projects with grace, ease, and fairness.

    Working alongside Caitlyn and bearing witness to her truly amazing ability to prioritize top-line items while still somehow seeing to a large company-wide demand on several web presences at the same time with incredibly limited resources has been astounding. ... Caitlyn wouldn't just be an asset to any organization to which she chooses to give her talents- but, a true cornerstone."


    Jessica Cogswell, Chief Creative Officer
    Caitlyn and Jess worked together on the same team at Covid Clinic and Rume Health.

    View Full Recommendation LinkedIn

  • "I had the honor of working with Caitlyn in different capacities and settings. I have known her for many years. It has been a pleasure for me to see her growth. When I first met Caitlyn, she was part of the UX Design team in one of the projects we worked alongside. Her ability to develop ideas is a testament to her unique creativity. ... She has a determined spirit. She displays confidence and an exceptional work ethic. She can successfully manage any project she is in charge of."

    Myriam Young, Director of Client & Application Services
    Caitlyn and Myriam worked together at Indiana University, Covid Clinic and Rume Health.

    View Full Recommendation on LinkedIn

EXPERIENCE

  • Unannounced (TBA) AA Co-op Open World Shooter
    King Art Games (Independent AA studio with 100+ employees in Bremen, Germany)
    Aug. 2023—Oct. 2024 (Remote)

    • Overseeing UI/UX systems and implementation throughout the game

    • Refining existing UI concepts and implementation in Unity

    • Evaluating playtesting feedback to improve UX systems

    • Establishing a branded UI style guide including colors, fonts, icon libraries, textures, design direction, and more

    • Implementing WCAG 2.0 AA and CVAA Accessibility standards

  • Jan. 2017—Current (Remote)

    • Absorb is an entrepreneurial endeavor that quickly scaled into a full-service creative agency. 

    • Have achieved 2-3x growth year-over-year and maintained at least 75% profitability annually

    • Management of all RFPs, RFIs, and RFQs

    • Responsible for all client relations and brand management 

    • Sourcing and leading teams of specialized contractors for creative and technical roles across strategic and creative teams

    • Analyzing calculated risks to achieve business growth through new endeavors

    • Responsible for general business management including company logistics, brand and identity management, business strategies and growth projections 

  • April 2022—November 2022 (Remote)

    • Fostered innovative ideas to improve telehealth and in-person experiences for patients and providers across new and existing products and services

    • Implemented strategic business plans and timelines for the launch of Rume Health

    • Assisted in the migration of large-scale organization change including re-orgs, acquisitions, and the establishment of infrastructure to scale

    • Responsible for the retirement of Covid Clinic’s web app and historical booking process. This effort spanned across 6 months to establish a new booking and data management process while designing and developing the new Covid Clinic v2.0 website. Collaborated closely with the Software Engineering and Product teams.

    • Responsible for the launch of Rume Health’s online identity and website. We started with a microsite and worked on a 2 month turnaround time to launch Rume v1.0. 

    • Established processes for change management, version control, and documentation for all web environments

  • Digital Campus Design and Infrastructure 
    October 2018—April 2022 (Remote)

    • Managed communication between design and development teams and introduced systems for clear communication and reporting

    • Worked on the Rivet team to create a revolutionary design system in higher education

    • Lead the design of quickly-implemented experimental digital products at the height of the C-19 pandemic

    • Conducted extensive user research and testing on vital university products, systems and marketing spaces

    • Wrote research documentation and findings reports for senior leadership

    • Collaborated with the analytics team to inform data-driven decision making

    • Hands-on UI/UX design for university websites

    • See through of accessibility principles

    • Information architecture and content management

  • August 2017—October 2018 (Indianapolis, IN)

    • Client relations and support

    • BD Medical Devices brand manager

    • Eli Lilly brand manager

    • Layout and creative graphic work on slide decks, white papers, and interactive PDFs

    • Creation of visually interesting medical illustrations from basic scientific sketches

    • UI/UX design for web portals and websites

    • Management of all internal creative needs

  • October 2016—May 2018 (Remote & Indianapolis, IN)

    • Marketing campaign management

    • Creation of various print and digital promotions

    • Implementation of promotional campaigns

    • Maintained brand consistency across all materials

MINDSET AND SKILLS

    • Advocate for empathic design processes to create valuable customer experiences.

    • Strong ability to shift focus and guide teams through rapidly changing priorities, aligned with business needs.

    • Ethical, neutral, and empathetic approach to conflict resolution.

    • Keen understanding of Accessibility principles and WCAG compliance.

    • Expertise in identifying growth opportunities for both individuals and businesses.

    • Data-driven decision-making informed by research and industry best practices.

    • Extensive experience in user research, including report creation and documentation around research and user testing.

    • Proficient in creating process and user flows, wireframes, and journey maps for business evaluation and strategic planning.

    • Agile project management methodologies.

    • Budget planning and basic bookkeeping.

    • Branding and design system establishment and refinement while designing for digital applications across web and game engines.

    • Project Management Tools: Monday, Asana, Airtable.

    • Google Marketing Suite: Google Analytics, Google Search Console, Google Tag Manager, Google Domains.

    • Design Tools: Figma, Adobe Creative Cloud (InDesign, Photoshop, Illustrator).

    • Productivity Tools: Google Workspace, Microsoft Suite, LLM AI Systems (ChatGPT).

    • Game Design Software: Unity Game Engine.

EDUCATION

Herron School of Art & Design

  • BFA, Visual Communication Design

  • Focus in Digital Design + User Experience

  • Studies and activities included:

    • Visual Communications

    • User Experience

    • Digital Design

    • Color Theory

    • Art History

    • Fine Art Photography

    • Fine Art Illustration

Mooresville High School

  • Core 40 Honors Diploma

  • Studies and activities included:

    • Varsity Swimming

    • Chamber Orchestra - 2nd Chair Violin

    • Fine Arts Academic Team - Arts & Music leader

    • National Honor Society (NHS)

    • Fellowship of Christian Athletes (FCA)

    • Tri Kappa Art Show Winner - 1st & 2nd Place

    • Art Club leader

    • AP Art

    • AP History

    • AP English

    • AP Psychology