Let's face it, in today's digital age, where people are bombarded with information and options at every turn, creating a positive user experience is more important than ever. It's no longer enough to have a functional website or app.

Absorb Studios is a full service creative and strategic agency, but that's not exactly where we started.... In this episode of the Absorb Cast, we reflect on our personal backgrounds and we walk through the history of how Absorb came to be what it is today.

UX reading patterns are the ways in which people scan and read content on a website or app. By understanding these patterns, designers and content creators can optimize their content to better engage users and provide a more enjoyable experience.

The quick overview would be that vector graphics are infinitely scalable without pixelation and raster images are made up of pixels, which means that they can only be scaled to a certain point before they become pixelated.

One could argue that UX designers and marketers are two sides of the same coin. They both rely on understanding the customer to achieve their goals. And while their end goals might differ, the process is essentially the same.

The more we know about the origins of user experience and the factors and forces that have helped to shape this practice, the better equipped we will be to navigate the future of this industry.

Many brands think that they can treat every lead the same; however, this is not true. How you treat your leads depends on which stage of the buyer’s journey they are in. For instance, a lead that is in the top of the funnel should not be given the same content as a lead in the bottom of the funnel.

Your brand is one of the most valuable assets your business has. By investing in your brand and nurturing it over time, you can create a strong foundation for long-term success.