Client
Center Grove Church
Project
Website Re-Design
My role & skills
Head of Stragegy
Project lead
Project management
Information architecture
Strategy
Development lead
UX lead
Design lead
Responsibilities
As the Head of Strategy at Absorb Studios, I was tasked with leading a team of developers and designers in the redesign and launch of the Center Grove Church website. Here's how we accomplished our goals and achieved success.
Process
Establishing a team and evaluating the old website
The first step in the process was to establish a team that would be responsible for the website's redesign. I assembled a team consisting of a strategist, copywriter, and UX designer to ensure that every aspect of the website redesign would be handled by a dedicated expert.
We evaluated the old website and identified key information that should be included on the new website. We also analyzed the website's traffic data to determine what pages were most visited and what content was most engaging to users. This data helped us to identify areas that needed improvement and areas that could be enhanced.
We worked closely with the internal team and key stakeholders to ensure that their vision would be translated well on the new website. We held several meetings and presentations to gather their input and feedback, ensuring that their needs were met while also adhering to best practices in web design.
Creating a rough draft version of the website
Before establishing the new visual style, we created a med-fi rough draft version of the website to get the main architecture in place. This helped us to ensure that the website's structure and navigation would be user-friendly and intuitive.
We then worked with the internal team to establish a new visual style with light, airy, and enriching visuals. We used images and colors that conveyed a sense of calm and serenity, reflecting the church's values and beliefs. The visuals also helped to make the website more engaging and inviting for visitors.
Hand-off and launch
We created a best practices guide for delivery and hand-off, ensuring that the website's maintenance and updates would be as easy and efficient as possible. We also worked with the Productions team to generate videos to add more visual interest and support SEO measures across the website. We identified areas that would benefit the most from videos and worked with the internal team to revise their scripts and establish a visual style that would positively impact their audience.
The Results
After launching the new website, we saw a significant increase in traffic. The website went from 1-8 visitors per day to 19-30 per day after launch, with minimal SEO efforts and no paid marketing. The redesign and launch of the Center Grove Church website were a huge success and helped to establish the church's online presence and visibility.
In conclusion, by following a rigorous and collaborative process that involved close collaboration with stakeholders, evaluation of user data, and establishment of a consistent visual style, we were able to create a website that not only looks great but also serves its intended purpose effectively. The successful launch of the website and increased traffic reflects the commitment of our team to delivering top-quality results.